WHEN IT COMES TO SELLING OVER THE PHONE, THERE ARE A FEW TECHNIQUES THAT CAN BE EFFECTIVE:

• DEVELOP A SCRIPT: IT CAN BE HELPFUL TO PREPARE A SCRIPT THAT OUTLINES THE KEY POINTS YOU WANT TO COVER DURING THE CALL. THIS WILL HELP YOU STAY FOCUSED AND AVOID ANY AWKWARD SILENCES.
• BE PREPARED: BEFORE MAKING A CALL, DO YOUR RESEARCH ON THE CUSTOMER AND THEIR NEEDS. THIS WILL HELP YOU TAILOR YOUR PITCH AND DEMONSTRATE YOUR UNDERSTANDING OF THEIR BUSINESS.
• BUILD RAPPORT: START THE CALL WITH A FRIENDLY GREETING AND INTRODUCE YOURSELF. ASK THE CUSTOMER HOW THEIR DAY IS GOING AND MAKE SMALL TALK TO BUILD RAPPORT AND ESTABLISH A CONNECTION.
• FOCUS ON BENEFITS: RATHER THAN FOCUSING ON FEATURES, FOCUS ON THE BENEFITS OF YOUR PRODUCT OR SERVICE. EXPLAIN HOW IT CAN SOLVE THE CUSTOMER\’S PROBLEMS OR HELP THEM ACHIEVE THEIR GOALS.
• ASK QUESTIONS: ASK OPEN-ENDED QUESTIONS TO UNDERSTAND THE CUSTOMER\’S NEEDS AND IDENTIFY THEIR PAIN POINTS. THIS WILL HELP YOU TAILOR YOUR PITCH AND POSITION YOUR PRODUCT OR SERVICE AS A SOLUTION.
• ADDRESS OBJECTIONS: BE PREPARED FOR OBJECTIONS AND HAVE RESPONSES READY. ADDRESS THE OBJECTION AND EXPLAIN HOW YOUR PRODUCT OR SERVICE CAN ADDRESS THE CUSTOMER\’S CONCERNS.
• CLOSE THE SALE: ONCE YOU\’VE PRESENTED YOUR PITCH AND ADDRESSED ANY OBJECTIONS, IT\’S TIME TO CLOSE THE SALE. ASK THE CUSTOMER IF THEY\’RE READY TO MOVE FORWARD AND IF THERE\’S ANYTHING ELSE YOU CAN DO TO HELP THEM MAKE A DECISION.
• FOLLOW-UP: AFTER THE CALL, FOLLOW-UP WITH THE CUSTOMER TO THANK THEM

FOR THEIR TIME AND PROVIDE ANY ADDITIONAL INFORMATION THEY MAY NEED. THIS WILL HELP BUILD A RELATIONSHIP AND KEEP YOU TOP OF MIND FOR FUTURE SALES OPPORTUNITIES.