SELLING TECHNIQUES IN CALL CENTER REFER TO THE STRATEGIES AND APPROACHES USED BY SALES REPRESENTATIVES TO PROMOTE AND SELL PRODUCTS OR SERVICES OVER THE PHONE. SOME COMMONLY USED SELLING TECHNIQUES IN CALL CENTERS INCLUDE:

• ACTIVE LISTENING: THIS INVOLVES PAYING ATTENTION TO THE CUSTOMER\’S NEEDS AND CONCERNS, AND RESPONDING APPROPRIATELY TO BUILD RAPPORT AND ESTABLISH TRUST.
• NEEDS ASSESSMENT: BY ASKING OPEN-ENDED QUESTIONS, THE SALES REPRESENTATIVE CAN DETERMINE THE CUSTOMER\’S NEEDS AND TAILOR THEIR PITCH ACCORDINGLY.
• FEATURES AND BENEFITS: THE SALES REPRESENTATIVE SHOULD BE ABLE TO CLEARLY EXPLAIN THE FEATURES AND BENEFITS OF THE PRODUCT OR SERVICE, AND HOW IT CAN SOLVE THE CUSTOMER\’S PROBLEMS OR MEET THEIR NEEDS.
• HANDLING OBJECTIONS: SALES REPRESENTATIVES SHOULD BE TRAINED TO ANTICIPATE AND HANDLE OBJECTIONS FROM CUSTOMERS, AND TURN THEM INTO SELLING OPPORTUNITIES.
• CLOSING TECHNIQUES: FINALLY, THE SALES REPRESENTATIVE SHOULD USE EFFECTIVE CLOSING TECHNIQUES TO SEAL THE DEAL AND ENSURE THE CUSTOMER IS SATISFIED WITH THEIR PURCHASE. THIS CAN INVOLVE OFFERING SPECIAL DEALS OR DISCOUNTS, OR USING URGENCY AND SCARCITY TO CREATE A SENSE OF DEMAND.