SELLING TECHNIQUES ARE THE METHODS AND APPROACHES USED TO PERSUADE POTENTIAL CUSTOMERS TO BUY PRODUCTS OR SERVICES. HERE ARE SOME SELLING TECHNIQUES THAT CAN BE USED IN SALES:
- BUILDING RAPPORT: BUILDING A RAPPORT WITH THE CUSTOMER CAN HELP CREATE A POSITIVE RELATIONSHIP AND TRUST, WHICH CAN LEAD TO A SALE.
- UNDERSTANDING THE CUSTOMER\’S NEEDS: UNDERSTANDING THE CUSTOMER\’S NEEDS CAN HELP IDENTIFY THE PRODUCT OR SERVICE THAT WILL BEST MEET THEIR NEEDS AND MAKE A SALE.
- DEMONSTRATING THE PRODUCT OR SERVICE: DEMONSTRATING THE PRODUCT OR SERVICE CAN HELP CUSTOMERS UNDERSTAND HOW IT WORKS AND HOW IT CAN BENEFIT THEM, WHICH CAN INCREASE THE CHANCES OF MAKING A SALE.
- PROVIDING SOCIAL PROOF: PROVIDING SOCIAL PROOF, SUCH AS TESTIMONIALS OR REVIEWS, CAN HELP BUILD TRUST AND INCREASE THE PERCEIVED VALUE OF THE PRODUCT OR SERVICE.
- CREATING URGENCY: CREATING URGENCY CAN ENCOURAGE CUSTOMERS TO MAKE A PURCHASE BY EMPHASIZING THE LIMITED AVAILABILITY OR TIME-SENSITIVE NATURE OF THE PRODUCT OR SERVICE.
- OVERCOMING OBJECTIONS: OVERCOMING OBJECTIONS CAN HELP ADDRESS ANY CONCERNS OR OBJECTIONS THE CUSTOMER MAY HAVE, AND CAN HELP CLOSE A SALE.
- UPSELLING AND CROSS-SELLING: UPSELLING AND CROSS-SELLING CAN INCREASE THE VALUE OF A SALE BY OFFERING ADDITIONAL PRODUCTS OR SERVICES THAT COMPLEMENT OR ENHANCE THE CUSTOMER\’S PURCHASE.
THESE TECHNIQUES CAN BE USED IN VARIOUS SALES ENVIRONMENTS, SUCH AS IN-PERSON SALES, PHONE SALES, OR ONLINE SALES.
