THERE ARE MANY BOOKS ON THE TOPIC OF SELLING, BUT SOME POPULAR ONES THAT CAN HELP YOU LEARN HOW TO SELL ANYTHING INCLUDE:
- “TO SELL IS HUMAN” BY DANIEL H. PINK: THIS BOOK OFFERS A FRESH PERSPECTIVE ON THE ART OF SELLING, ARGUING THAT EVERYONE IS IN THE BUSINESS OF SELLING IN SOME WAY, AND PROVIDING PRACTICAL TIPS AND TECHNIQUES FOR IMPROVING YOUR SALES SKILLS.
- \”HOW TO SELL ANYTHING TO ANYBODY\” BY JOE GIRARD: THIS CLASSIC SALES BOOK OFFERS PRACTICAL ADVICE FROM ONE OF THE MOST SUCCESSFUL SALESPEOPLE OF ALL TIME, INCLUDING TIPS ON BUILDING RELATIONSHIPS, CREATING A SENSE OF URGENCY, AND USING SOCIAL PROOF.
- “SPIN SELLING\” BY NEIL RACKHAM: THIS BOOK IS BASED ON A RESEARCH STUDY OF OVER 35,000 SALES CALLS AND OFFERS A SYSTEMATIC APPROACH TO SELLING THAT FOCUSES ON ASKING QUESTIONS AND UNDERSTANDING THE CUSTOMER\’S NEEDS, RATHER THAN SIMPLY PUSHING A PRODUCT.
- \”INFLUENCE: THE PSYCHOLOGY OF PERSUASION\” BY ROBERT CIALDINI: WHILE NOT SPECIFICALLY A SALES BOOK, THIS BOOK OFFERS VALUABLE INSIGHTS INTO THE PRINCIPLES OF PERSUASION AND HOW TO INFLUENCE OTHERS TO TAKE ACTION, WHICH CAN BE APPLIED TO THE ART OF SELLING.
- \”THE CHALLENGER SALE\” BY BRENT ADAMSON AND MATTHEW DIXON: THIS BOOK PRESENTS A NEW APPROACH TO SELLING THAT FOCUSES ON CHALLENGING THE CUSTOMER\’S THINKING AND OFFERING INSIGHTS, RATHER THAN SIMPLY PITCHING A PRODUCT.
READING THESE BOOKS CAN HELP YOU DEVELOP A BETTER UNDERSTANDING OF THE SALES PROCESS AND IMPROVE YOUR SALES SKILLS, NO MATTER WHAT YOU\’RE SELLING.
